Project Overview
The Shared Finance Center, located in Roswell, Georgia, provides outsourced accounting, bookkeeping and CFO support to small businesses.
The client’s original website was clunky and dated looking, and the content was very thin and needed to be completely reorganized and restructured. None of the web pages were optimized for on-page SEO, and a single page was used to describe all service offerings.
My first task was to perform keyword research to discover search phrases that would help their business get found online when people are looking for specific types of financial services. These keyword phrases would be needed to create service-specific pages.
Project Features
Expanded about section for company background, leadership and advantages
Services section with service-specific optimized pages
Resources section with helpful business resources
Digital downloads for business planning documents with lead capture for requested downloads
Subscribe to blog capability via MailChimp
SSL website upgrade